Most company owners are looking for new marketing strategies
designed to help them sell more, increase brand awareness, attract new clients
and become leading players in their niche. Recent statistics indicate the fact
that US-based businesses spent no less than 1.51 billion dollars on more or
less effective email marketing tactics, created and implemented to reach a
significant number of prospects via emailin 2011. Apparently, this approach is
now taken into consideration by an even larger number of enterprises, since
analysts predict the fact that players looking forward to promoting their
products and services more effectively will invest approximately 2.468 billion
dollars in email marketing campaigns by 2016.
• These high numbers suggest the fact that email
marketing is a great method to capture the attention of potential buyers. When
you have this attention, you allow them to get familiar with your brand,
mission, vision, purpose in business, products and services, encourage them to
test what you’re currently promoting, and ultimately to become a fan and a devoted
client of your brand. Email messages are sent to consolidate the relationship
between merchants and their potential clients, to acquire new prospects and
convince old customers to take action (subscribe to newsletter, test a new
product, make a purchase, fill out a form or take a survey).
There are two main categories of email messages:
transactional emails and direct emails. With an elevated open rate, transactional
emails represent the automatic response to a client’s action. Email receipts
and order confirmations are some of the most common types of transactional
emails, which are sent to inform clients and sometimes also used as a method to
cross-sell or promote different services and products. The other category is
direct emails, elaborated to distribute a highly effective, personalized
promotional message, in an attempt to attract new buyers, maximize client
loyalty and stimulate sales. Most companies relying on this practice choose to
buy or rent email lists from different service providers.
This strategy can turn out to be quite effective, as long as
you buy email lists from a respectable company, with years of experience in
this line of work, well-known for its impeccable reputation. Generally
speaking, email lists allow you to create and develop a much more focused,
data-driven marketing campaign which will obviously have higher odds of
delivering exceptional results. Moreover, high-quality email lists are some of
the most important components of a B2B marketing solution, enabling businesses
to get in touch with their very own target market. The success of a B2B email
marketing strategy depends on many factors, including the type of products and
services that you commercialize, your competitors, market trends, the way in
which the email is created and structured, and last, but definitely not least,
on the quality of the email lists that you count on, to reach a broader
audience.
The trick is to purchase email lists from a company vouching
for the superior quality of its records, which won’t hesitate to offer you the
assistance you might need, if and when a small percentage of the sold data is
partially incorrect (wrong phone number, incorrect physical address and so on).
• How could I
purchase email lists without taking any chances?
• Buying email lists can be considered a risky
practice, but only when you consider purchasing databases from unreliable,
dubious, unknown providers. Otherwise, if you decide to get your email lists
from a respectable company, the risks are minimal. In case the data is
partially incorrect, all you have to do is to send the faulty record to your
provider and the company will replace it or correct it at no extra cost.
Moreover, rest assured knowing that giant companies offering this type of
services usually verify and update all their records regularly, to prevent
errors and enhance client satisfaction.
• It’s no secret that email marketing is an invaluable
asset, due to its remarkable cost and time-effectiveness. It takes only a few
seconds to send an email and perhaps a little longer to comes up with a viable
email marketing strategy for your company.
No comments:
Post a Comment